DeGroote School of Business
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Three logistics workers in hard hats and vests look at tall, multi-coloured shipping containers surrounding them.

Research

Three logistics workers in hard hats and vests look at tall, multi-coloured shipping containers surrounding them.

Funded by the Canada Foundation for Innovation and the Ontario Research Fund, the Marketing and Supply Chain Analytics (MiSCAN) research group explores the application of big data in marketing and supply chain.

We focus on understanding consumer behavior, creating marketing campaigns, and optimizing supply chains by harnessing the power of information.

Our team of researchers focus on improving efficiency & productivity through innovative use of big data analytics.

Focus Areas

We are a team of dynamic researchers who focus on solving real-world problems using advanced big data tools.

Illustrated icon of three round servers connected together.
Big Data Analytics		Illustrated icon of an cargo ship next to a crane and two stacked containers.
Supply Chain & Operations		Illustrated icon of a magnifying glass with a bar and line graph within it.
Marketing Analytics
Illustrated icons of a tomato, orange, carrot, and a piece of broccoli.
Crowd Feeding		Illustrated icon of an airplane flying behind a globe with three stacked boxes below it.
Freight Analytics		Illustrated icon of a shopping cart on a phone with a money symbol and store behind it.
Retail Analytics