DeGroote School of Business


Funded by the Canada Foundation for Innovation and the Ontario Research Fund, the Marketing and Supply Chain Analytics (MiSCAN) research group explores application of big data in marketing and supply chain.

We focus on understanding consumer behavior, creating marketing campaigns, and optimizing supply chain by harnessing the power of information.

Our team of researchers focus on improving efficiency & productivity through innovative use of big data analytics.

Focus Areas

We are a team of dynamic researchers who focus on solving real world problems using advanced big data tools.

Big Data Analytics

Supply Chain & Operations

Marketing Analytics

Crowd Feeding

Freight Analytics

Retail Analytics