Marketing and Supply Chain Analytics

MiSCAN is a new Marketing and Supply Chain Analytics lab located at DeGroote’s Ron Joyce Centre in Burlington, Ontario, Canada. It is funded by the Canada Foundation for Innovation and the Ontario Research Fund.

Utilizing the power of big data analytics, the lab will combine customer and supply chain information to generate actionable business intelligence. The aim is to inform strategic decisions spanning a number of business processes — from sourcing and operations management to marketing and customer relationship management.

Goals

  • Conduct advanced research on big data in marketing and supply chain management
  • Work with businesses to harness the power of data analytics, which will enable breakthrough insights via research and development
  • Develop customized business solutions that use the power of data analytics to create and claim value

Services

  • Offer big data analytics testing and demonstrations with platforms such as Hadoop, Spark, R, SAP, IBM Analytics, KNIME, SAS, Tableau, GAMS and Matlab
  • Collaborate with businesses to create platforms for shared analytics. For example, the sharing of telematics data from trucks to coordinate fuel efficiency and backhaul utilization among carriers and shippers
  • Build data pipelines and repositories for supply chains and distribution channels. For example, creating a marketplace for big data among different supply chain partners that can be used individually or collectively to resolve channel conflicts
  • Offer big data benchmarking to diagnose supply chain processes and prescribe solutions
  • Train graduate students to become highly-qualified data scientists that will help businesses through the use of statistical, algorithmic, mining and visualization techniques

Dr. Sourav Ray

Dr. Sourav Ray

Research Director, Marketing Analytics

Dr. Sourav Ray’s expertise is in Industrial and Retail Marketing strategies with specific research interests in Strategic Pricing and Distribution Channel issues.

Recent topics of his research include using Big Data technologies for managing distribution channels, and dynamic pricing and product marketing practices in high-tech markets and Fast Moving Consumer Goods (FMCG) retail.

Contact info:

sray@mcmaster.ca
905-525-9140 ext. 22370


Dr. Sourav Ray

Research Director, Marketing Analytics

Dr. Elkafi Hassini

Dr. Elkafi Hassini

Research Director, Supply Chain Analytics

Professor Hassini specializes in data-driven optimization with applications in supply chain management. His current research interests include big data optimization, supply chain analytics, supply chain risk management, sustainability performance measurement and strategic procurement. His research has been funded by several funding agencies including CFI, MRI ORF-RI, NSERC and SSHRC. His research has also been recognized through best paper awards and the faculty researcher of the year award.

He teaches supply chain management, procurement operations management and applied optimization.

Contact info:

hassini@mcmaster.ca
905-525-9140 ext. 27467


Dr. Elkafi Hassini

Research Director, Supply Chain Analytics

Subscribe

Join our mailing list to get updates from MiSCAN.
This field is for validation purposes and should be left unchanged.
Return to Campus
Return to Campus Classroom